Flexible Building Materials: 10 Ways to Ask Creative Architects



Most of the product information about building materials focuses on impressing architects by mathematical and scientific charts, graphs and statistics.

However, architecture is not about rocket science or machine-made things, but about human-centered sensory experience in visual and acoustic intimacy.

Let’s turn the tables and balance the usual product information by discussing what creative architects can bring in new ways of using building materials.

What if there can be a loss of constraint by having flexible building materials?

It might be flexible wood that could make architecture flow freely through the process from “designing” to “building”.

Now let’s get started!



“…sensibility, the intimate felt knowledge of things – by definition mental receptivity, ready discernment, as of truth – is probably one of the most important human traits available to the artist. Without this the artist becomes skilled, authoritative, eclectic but not truly creative because it is the discernment of truth not previously discovered that proves the creativity of an action. Sensibility as well as reason is part of human intelligence and needs educative attention as do the more respected mental powers of comprehension, analysis, deduction, and so forth.”
– Gordon Peers (1908-1988)


Q: How long have you been promising yourself to make your interior projects little more interesting? Have you succeeded or has your talent been restricted to have your design look like everybody else’s?
A: The first step is to find the right building materials, and do this yourself. That’s it! The hardest part is to find these materials. That’s the point where WAVY® Acoustic can really come into your architectural practice. Play with flexible wood like you played with LEGO when you were little: interaction with the material itself will free your imagination. Go, follow your vision. You’ll feel good and you know your projects will look good too.


Q: When you see ugly sound materials in interior projects, are you depressed by the visual distraction of their industrial appearance? Do you wish that sound materials were seamless, more serene and natural?
A: Do you like the design of the Vyborg Library by Alvar Aalto, with its undulating ceiling and that a sound tempering structure is integrated into the overall architecture? That was done nearly 100 years ago, but we are still only rarely able to create undulating ceilings in our built environment? Why? Are materials the stumbling block? Well, the good news is you can now design a seamless, and sound-interactive surfaces with WAVY® Acoustic. Would you like to find out how to easily parallel the work of Alvar Aalto?


Q: Are you looking for acoustically engineered materials that can bring a sense of human intimacy in architecture? How you can get rid of the visual noise of the usual acoustic elements in your design?
A: The typical acoustic panels used today create visual noise: the material with its multitude of machined incisions visually irritates. Well, WAVY® Acoustic is the acoustically engineered wood surface that can transform a space into a place of visual and acoustic harmony.


Q: Are you looking for a simple sound solution with an organic touch? Are you looking for acoustic materials that not only look natural, but work great in improving room acoustics?
A: Remember that most sound absorbers never work as a single surface entity. Their effectiveness depends on a volume of airspace behind the materials. Our material, WAVY® Acoustic, utilizes the air spaces in its foam core to reduce reverberation.


Q: Is having to design acoustic spaces driving you nuts…the need to research and sort through sound materials that all look similar? And what’s worse, they look outdated.
A: Many acoustic consultants seemingly have trouble to understand architectural design. So, do you compromise your design by the outdated appearance of the products available? That’s not a great idea for your design. You could use designer-friendly WAVY® Acoustic, sound material that can just simply become a part of your interior design. WAVY® Acoustic is an intelligent sound tempering material that frees up acoustic design. It is tactile, continuous and elastic like a woven material. It is a tailor-made, engineered wood surface, produced with a high-tech approach and traditional craftsmanship. It has been awarded the prestigious “Interzum – High Product Quality” award.


Q: How do sound modifying materials play a role in your interior designs? Are you just hanging them on a wall like a boring painting or maybe you just don’t have any plan of designing a sound environment yet?
A: These days, there is no excuse for architects not to design a sound conscious space: researchers claim that a bad sound environment is harmful for our health, causing a range of problems from hearing loss, headache, even a risk of heart attack. If you are disappointed about the materials that your acoustic consultant suggested, then look for something else. Remember sound materials impact not only the physical space, but also on our sensual and psychological spaces that if unregarded, in turn, impacts on our health.




“It’s not true that we all need to work in open-plan spaces to foster collaboration. Office culture drives collaboration, not open spaces. Many of us don’t need to collaborate with coworkers all the time, instead we need personal spaces, distraction-free environments for jobs that required focus. But the reality is that many big-name companies are only interested in cost effectiveness of open plan concept, by squeezing more people in less space. It is a joke.”


Q: If you had your way, what would be the office space you would create? How could you deal with work related frustrations? What are the walls or screens around you now? Could you imagine something a little more serene? Maybe, even calming?
A: Sadly, in today’s technological and consumer culture, the interaction between body, imagination and environment has been downplayed. This causes a feeling of detachment and alienation of our emotions. Perhaps by touching and feeling the warmth of real wood, we can physically and psychologically start associating ourselves with nature in the workspace. Stress will slip a little, maybe even your blood pressure will become lower; FLEX Partition makes a bid to make your office life healthy.


Q: When do you do the best thinking for your work? Why do people escape from their workspace and have their meeting over a coffee?
A: The answer might be to create a space like a Starbucks in your office space. The workspace now becomes a space in between home and office; a place where there can be the best of all worlds and where you might optimize your productivity. FLEX Partition with its sensual wooden surfaces can provide you a domestic environment that blurs the separation of a private, domestic space and public space.


Q: Are you frustrated with working in an open-plan office? Do you dream of your own space?
A: When people walk into an open-plan office, there is an initial feeling of excitement. The space is open, there is no feeling of constraint: there is no feeling of how the space should be used or defined, there is only freedom. Sadly, after working for a little time in an open-plan office, the lack of conversational privacy starts causing problems and stress. FLEX Partition is a simple room divider system that can be easily attached and detached with the designed connections, to create a sense of privacy and sound amelioration.


Q: How could your working day be more serene and productive than in an empty workplace early in the morning? If it only this could be the way during the office hours. Conversational levels by others, making calls and chatting in your open-plan workspace can be really frustrating and stressful. Why do people leave the office for important conversations?
A: Why not create a sound screen based on FLEX Partition? Create the working environment that goes some way to being the one right for you. Have one that although relaxed, is productive, respected, it is one that gives pleasure to work in during the office hours.


Over to you

We’d love to hear your thoughts on:

•  what you like to build with these flexible wood products.
•  what projects you have in your mind for flexible wood surface.
•  general thoughts on these new materials.

And of course if you have any questions, then please leave us a comment by email: press@plyproject.com

In the mean time…keep working hard for your design projects!